Data Center
Rap Battle

This multi-channel campaign introduces Juniper Network’s MetaFabric architecture as the solution to bring together the physical and virtual sides of the data center. Taking a light-hearted approach to a dry-as-bone subject, we staged a Rap Battle pitting Virtual networking advocates against their arch enemies on the Physical end of the spectrum. Leveraging a social strategy closely aligned with a digital media buy, we created a series of video assets, ring tones, meme generators, and banner ads. We even invited inspired IT networking pros to upload their own raps.

Client
Juniper Networks

Awards
2014 Cannes Cyber Finalist