Deception
Force
To help announce the arrival of a game-changing data center security solution based on intrusion deception (where attackers are deceived into pursuing dead-ends while information about them is exposed to a global database), we created the Deception Force. The campaign featured a mobile ad that doubled as a game where players defend a fictional data center from viruses, malware, and other threats. The campaign also included a game trailer and microsite packed with social interaction opportunities.
Client
Juniper Networks
Awards
2014 W3 Awards – Game
2014 W3 Awards – Microsite
DeceptionForce.org a site where visitors could watch the trailer, download the iOS or Android game, check out their leaderboard ranking and take a selfie dressed up in full Deception Force armor. They could also tweet out their best #deceptionforcewins and have them brought to life by acclaimed graphic novelist Kristian Donaldson.