Deception
Force

 

To help announce the arrival of a game-changing data center security solution based on intrusion deception (where attackers are deceived into pursuing dead-ends while information about them is exposed to a global database), we created the Deception Force. The campaign featured a mobile ad that doubled as a game where players defend a fictional data center from viruses, malware, and other threats. The campaign also included a game trailer and microsite packed with social interaction opportunities.

Client
Juniper Networks

Awards
2014 W3 Awards – Game
2014 W3 Awards – Microsite

iPhone-Mock-up.png

 

 

Game demo

JUNDeceptionF_landing-page_monitor.jpg
 

DeceptionForce.org a site where visitors could watch the trailer, download the iOS or Android game, check out their leaderboard ranking and take a selfie dressed up in full Deception Force armor. They could also tweet out their best #deceptionforcewins and have them brought to life by acclaimed graphic novelist Kristian Donaldson.

 
Online banner/social

Online banner/social

Online banner

Online banner

Social - selfie

Social - selfie

Online banner/social

Online banner/social

Print - Wired Magazine

Print - Wired Magazine

Out of Home

Out of Home

Game trailer

 

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