Bang & Olufsen makes high end audio products and television sets with cutting edge design in appearance, function, and operation. Their products are for consumers with an acquired taste, who are brand conscious and for whom money is not an issue. So Bang & Olufsen doesn’t do sales. Their products are always marked at a regular price for a reason. This guerilla campaign during the holiday sales season explained why. 

Client
Bang & Olufsen

Awards
2002 Cannes Lion – Bronze lion